Ranking at the top of a Google search or even just landing on the first page on a Google search can be pretty challenging. There are possibly thousands or even millions of different websites that might be just like yours. Imagine competing for the number one spot with numerous competitors.
To earn the number one spot on Google, there are certain factors that you have to consider for your Search Engine Optimization.
These factors will have a crucial impact on how you will appear on a Google search. With that said, this article will discuss the most crucial factors that you have to consider to rank at the top of a Google search.
Most Crucial Factors for Google
The internet is built mainly on links, and one good way to increase your Google rank is by having the three most essential links on any website. They are as follows:
- Internal Links – refers to links in the page of your website that will redirect users to another page of your website.
- Inbound Links – are links that are found in other websites that will direct people to your website.
- Outbound – the opposite of inbound links; these are links found on your website that will direct people to other websites.
- Webpage Loading Speed
To give people a better experience in doing their searches, Google has included the loading speed of a website to their list of criteria for rankings. Therefore, websites with fast-loading pages, both on mobile and PC, will have a better rank than those with slower websites.
With millions of different searches now being made on a mobile phone, Google has changed its algorithm to raise the rank of websites that are adaptive to mobile phones.
With that said, here are some of the things that Google will look out for in terms of mobile adaptability:
- Ads do not cover up the content
- Navigation menus
- Larger fonts for better readability
- Webpages that will fit the screen of your phone
- Age of Your Domain
According to the former head of search quality of Google, the age of your website is also another factor that is included in Google’s algorithm.
In this case, websites that have been around for years now have a better chance of landing on the first page of Google compared to websites that have been around for a few months at the very least.
Last but not least is the content of your website. Your content is critical because it serves as the main reason people go to Google to search for that information.
So, for your content to be recognized as well-optimized, it must include keywords necessary for the search and latent semantic keywords (LSI).
The LSI keywords refer to words or phrases that are semantically related to the target keyword. In addition, these keywords are also important because they help Google understand the content of your website better.
Overall, well-optimized websites will usually be picked first, and thus they get more traffic. In turn, more traffic means more sales. Therefore, consider the factors mentioned above when optimizing your website if you want to rank higher on Google’s search results.