Why does that search result say “AD”?

If you are not ranking organically on a search engine, you want more people to see your website, or you have a time sensitive marketing campaign, you can pay for an advertisement to get in front of more eyeballs on the internet. This is why the top internet searches you see on Google have the “AD” in the top corner of their website listing.

How can you do this for your business? With PPC, or Pay Per Click.

Tablet, cell phone and computer next to a cup of coffee

How does PPC work?

If you understand the search engine formula, you will have a very good chance of showing up in front of many potential customers. Once someone clicks, you pay the cost for the click, which you created when you made your PPC account. When you run out of money in your account, the search engine will stop posting your ad.

PPC, or Pay Per Click, works by purchasing an ad space on the internet for a specific search. Search engines use algorithms to determine what search results to give the user. Your PPC works if you know how the search engines work, what keywords the search engines look for and what is trending on the internet that day.

Why would I spend my
advertising money on

Pay Per Click?

Visitors on a Pay Per Click site are twice as likely to buy a service or product than clicking on another link which is found organically.

If you are looking to capture internet traffic, PPC is a faster alternative to SEO. You are paying to put your website in front of your competitors, in terms of paid placement when someone searches the internet. You are buying your visits rather than ranking organically over time.

Can you learn how to create your own PPC campaign? Yes, however, search engines change the parameters to what is and what is not acceptable on a weekly basis. If you own your own business, taking the time to learn how to effectively engage a PPC campaign would take months. There are many moving parts to understand: from keywords to ad platforms. Diving in unprepared is a poor choice which will most likely result in throwing your money into an advertising budget without a plan.

Two men playing tug-of-war


When you’re first making a decision on your internet marketing/SEO campaign to promote your business, the primary and most functional 2 tools for your internet marketing campaign are going to be organic search engine optimization and PPC (pay per click) via Google Adwords.

Organic search engine optimization and Pay-per-click advertising are the two main methods of any internet marketing campaign. These 2 forms of internet marketing are utilized by Barking Frog SEO, for most of our SEO campaigns with the intention and goal to drive targeted traffic to your website, on the front page of Google, Yahoo and Bing. Keywords relevant to your business, that you’re seeking and converting them into business to maximize your ROI.

Some businesses may need to utilize both, organic Search engine optimization as well as Pay per click advertising in order to get the maximum exposure for their business online. However cost and budget considerations often result in a business having to make a choice between using organic search engine optimization or Pay per click advertising for their business.

Barking Frog SEO can get you more CLICKS!

Beef up your visibility! SEO customers can get added exposure in addition to their website ranking higher in an organic search with Pay Per Click! Pay Per Click works well to supplement an organic campaign when:

  • Promoting special events like sales

  • Reach a specific audience quickly, in a limited time frame

  • Short term offers which expire quickly

  • Used as additional data for internet marketing campaigns

Barking Frog
Dominates SEO for
Pay Per Click with:

Barking Frog Dominates SEO for Pay Per Click with:

How Are SEO and PPC Different?
Here’s what our experts can tell you

cartoon of coins with arrow

Before discussing which form of internet marketing, SEO is better for your business, it is important to understand the difference between organic search engine optimization and pay per click advertising. Organic search engine optimization refers to the search results that appear in the main middle section of the search results. Ranking within organic search engine results is a result of organic non-biased steps taken over a period of time. It is dependent on the overall popularity of your website on the internet, basically among other on site factors, such as our highPR link building campaign, meta data, our social SEO (social media) and various other cutting edge SEO practices. Organic front page google listings are the results that appear in the main section of a search engine such as Google, Yahoo or Bing when we search for something. Pay per click advertising on the other hand refers to the paid listing or sponsored results that appear on the right of the search results page and not in main middle section of the page. Obviously, the more you can afford to budget per day, will help you attain front page Google results on your ppc campaign.

Pay per click result is paid for and results are almost immediate to achieve. However there are many important drawbacks to pay per click advertising as compared with Organic search engine optimization. As of late, over the last 8 years we have witnessed an immense rise in competition and a sharp increase in all PPC costs. There is also the problem of click fraud, where competitors are clicking on others ppc links, to knock them off of the front pages, so their link is on top. We always quote Norm from the TV show Cheers, in reference to the ppc fraud. He said, “It’s a dog eat dog world and i’m wearing Milkbone underwear.” That pretty much sums up the PPC fraudulent behaviors with the Adwords campaign.

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Now What?
How to Choose SEO or Pay Per Click

We have compiled a few bullet points to help with your SEO campaign and choosing SEO vs PPC.

We have compiled a few bullet points to help with your SEO campaign and choosing SEO vs PPC.

To fast track this campaign, click here for a free SEO quote. Many surveys and search engine marketing studies have pointed than users are more likely (22x more) to click on organic search results that appear on the main section of the page rather than the paid listings that appear as ads on the right.

Although the main advantages of organic search engine optimization over pay per click advertising are discussed above, pay per click advertising has its advantages. PPC advertising is a much quicker way to get results. This is useful to advertise events and other marketing campaigns that cannot be planned months in advance. Organic search engine optimization is a time consuming task and organic listings often take months to achieve.

In the long run investing an organic search engine optimization is beneficial. Organic search engine optimization has lower costs and offers a high ROI (return on investment). PPC is temporary and SEO is permanent.

At Barking Frog SEO, we will always steer you towards our cutting-edge, organic SEO campaign, because of the maximum search engine traffic you’ll receive with all of our SEO packages.