SEO (Search Engine Optimization) involves getting website pages to rank on top of search engine results. People find content through search engines, such as Yahoo, Google, Bing, etc. The higher a page ranks in the results, the more traffic a website gets.
In search engines, you will notice that the results page features paid advertisements on top, followed by ‘organic search results’ or regular results. SEO generates organic search traffic or results. On the other hand, paid search or paid advertisements result from SEM (Search Engine Marketing).
Why is SEO Important?
SEO is an essential element in online marketing. That is because searching is what users do to navigate the internet.
After searching for a particular topic using Yahoo, Google, or Bing, you will see the search results displayed in an orderly manner. The higher your page is on the list, the more website traffic you will get. For example, if you type ‘What is SEO,’ you will most likely open the sites on the first page and less likely the second or third pages of the results presented.
Note that only two to three percent of searchers go beyond the first results page. Therefore, even a little progress in the search rankings can increase the traffic on a website, leading to more opportunities for your business. For that reason, most website owners and companies will do their best to control SERP (Search Results Page) so that their website will rank higher than competitors. That is the importance of SEO.
Why are Keywords Relevant?
Keywords are phrases or words that aid search engines know the topics that websites cover. Algorithms have complex systems for reviewing and analyzing keywords web users engage in their searches, including the terms they use throughout a specific content. That helps the web match the content and the user based on the answer they need.
Before semantic search, using keywords was the only means of telling search engines what topic your site is covering. So, the relevance of your content depends on how often you use your keywords. However, this has led to actions that abuse keywords to trick search engines, negatively affecting user experience.
For that reason, search engines are introducing several updates over the years to get a deeper understanding of the concepts concerning websites and queries. As a result, there has been a shift in the significance of using keywords.
Nevertheless, it does not necessarily mean that keywords have become irrelevant. Note that search engines use them to recognize the topics covered by sites. Instead of picking out keywords, search engines will look at the relationship or connection of various topics by understanding your content and material and how it correlates to user queries. As a result, Google, for example, will be able to give its users more relevant and significant search results, thereby enhancing user experience.
Keywords play an important role in SEO. Therefore, understanding how to use keywords concerning Search Engine Optimization is crucial for the success of your website or business.