Google have recently introduced their own myth buster’s episode. In this episode, a developer curiously asked Martin Splitt to share his top 3 SEO factors. Neil Patel and Eric chose to review these top three factors and provide their collective experience combined with both our insights about the same. They also go on to explain what they agree and/or disagree with it and also include an explanation about why they do so. This, in turn, is great for you ( the listeners ) to understand what can help your sites and products create more traffic. We go over all of these factors and share our thoughts simultaneously with Neil and Eric’s reviews. Following are the top 3 factors and also along with them are Neil and Eric’s thoughts.

 

  • Factor Number One: CONTENT

 

According to Martin Splitt, your prime factor has to be content. No matter who you are or what you are trying to sell or market, you have to focus on serving your people by delivering a good experience.

Our Review on Neil and Eric’s Review: 

I completely agree with Neil’s pick on this. Content does play a vital role. I agree that content was indeed a prime factor in increasing traffic and better online marketing. Although it is only because the content was also spoken in the context of experience. This is something I strongly believe in, too. If you don’t have good content, it won’t be possible to grab or hold the viewers’ attention. 

In other words, all of the following: Your product, your user experience, and you’re your content is all on-board and packed. If people are neither coming back for more nor spreading the word, then you are failing. Further, he continued by saying even with good marketing if what you are selling isn’t amazing it won’t leave a lasting imprint. 

Conclusively, he was trying to get across two important elements: Content is your prime factor, yet for your content to be at its prime what your selling, also needs to be at its prime. What you, as a developer, can try and do is, deliver a good experience to your audience and make sure you are actually helping them. According to me, all the following points that Neil pinned down are extremely accurate and agreeable too. 

This is simply because either people search for something and they will stumble upon your website or people come looking for something specific when they visit your website. In both situations, it is your responsibility to deliver what they are looking for and provide them with satisfaction.

  • Factor Number Two: METADATA AND META DESCRIPTIONS 

According to Martin Splitt, Meta descriptions give you the opportunity to write a little snippet regarding what your sites about. This description can help the person searching for something, in particular, to understand and decide which site would help them the most accurately.

Our Review on Neil and Eric’s Review: 

Neil began on the subject with enlightening points he disagrees with. And, just like him, I too, don’t side with the fact that a good meta description that describes your content will help more people or will help your website drive more traffic towards it. We think that if you are a significantly renowned company, meta descriptions will help your views. On the other hand, if you are a relatively small company, it won’t increase much traffic.

According to Neil, your prime focus should be getting more clicks on your website. He further explains that if you have it in you to optimize your title tag or your Meta description just like what is done with click flow and get it to a point where it is more appealing than your competitors then well and good. 

However, as per me, if it were to be the other way around and more people to click on your website, user signals will eventually suggest a higher ranking. This ranking also means more people who click on your site. When tests were conducted a long time ago, people were asked to search a random keyword. Most of the people who did so chose to click on the results that were ranked first. 

This is exactly why I believe that ranking is vital, as well. It shows that your click rate impacts your ranking and you can see that with click flow. As an example, if one of the podcasts episodes do really well, not only does it get more clicks and impressions, but rankings are going up as well. This, in theory, also means that you are further getting more clicks.

Concluding his explanation, I would state: Meta descriptions should be presented well enough to describe your content, and that is significant. But at the same time, it will never drastically impact your website. Even though a number of people opt to do so, it doesn’t boost your rankings. That being said, it helps to make it more appealing and different.

Eric continues by agreeing with him; he believes it is an important factor yet not important to be a top three factor. It is something you do. Eric assumes that Martin Splitt said so because he was answering specifically in term of the developer who might be unfamiliar with SEO. 

Overall, I believe that in the grand scheme of things, it does not make sense. And we completely agree. Meta descriptions are important tactics, but it is definitely no top 3.

 

  • Factor Number Three: PERFORMANCE 

 

Martin Splitt said- Performance is fantastic, we talk about it constantly, which is also good for the fact to be discovered online. You want to make sure on your page and getting to your content quickly. 

 Our Review on Neil and Eric’s Review: 

Eric goes on to explain performance is referred to as site speed. According to Neil, site speed does not hold that much of an impact. I also believe that if you did have links on your site, you could do comparatively better from the rankings experience. What I liked is that Eric then mentions another Google-r Garry who mentioned the two most important factors are: Content and links, which both of us strongly agree with. And if we were to pick the third one, it would be brand quarries.

The episode ended with Eric mentioning his live show and the process of registration in order to be a part of it. Eric also requested to leave comments and suggestions for future podcasts. I found the podcast to be of great value and quite interesting to understand the subject. It gave me a deeper prospect into the three important factors for SEO. There is nothing on there I don’t side with, the information is accurate, and so is their research, which is why it is a good option to listen to this episode of theirs!