On-page SEO or on-site SEO is a key factor to optimize web pages. SEO or Search Engine Optimization is a vital element to help web pages generate and increase traffic resulting in a higher search engine ranking, means more traffic and better conversion.
Search engines, especially Google, are highly particular in providing an enhanced user experience, and one way to keep up with the ever-changing algorithm and maintain higher ranking and conversion is to implement an on-point on-page SEO.
Improving your on-page SEO is more than just peppering your content with keywords. Here are the top on-page SEO factors to consider to improve and maintain the ranking of your content:
1. High-quality Content
Your content is the most important SEO. The “cliche content is king” may sound overrated but it is nonetheless true. High-quality content must be relevant and show expertise and authority. The basic of first-rate content is anything that answers and adds value to the reader. Publish content that brings something new to the table.
One trend to look forward to is Google’s site crawlers that identify content with E-A-T. This stands for Expertise, Authority, and Trustworthiness. As an initiative to further improve user experience, this provides guidelines on what is considered high-quality or low-quality web content.
2. Keyword Enriching
Keyword density is the number of times a specified term or word appears on your web page. It is often defined as the percentage of selected keywords over the total number of words in your content. Meaning, the more relevant keywords appear on your page, the more your site stands out. Some may manipulate this practice by overstuffing their content, however, this may result in getting your website penalized.
The use of keywords in your web page helps narrow down the user search and provide them with the most suitable answer to their queries. One great idea to maximize the efficiency of using keyword density on your content is by conducting relevant keyword research.
3. Content that Satisfies User Intent
Content that satisfies user intent solves the user’s problem with minimum time and effort. Satisfying user intent means providing them with answers in the context of the keywords they used. No matter how good your content is if it doesn’t satisfy user intent it will not drive traffic to your site.
User intent is a leading factor in higher traffic and conversion. As the central factor in content creation, it implicitly states the intention or the reason why someone is searching for something online. Once you provide people with content that satisfies their needs they will stick around to consume your content.
Both internal and external links in your content significantly improve the visibility of your page and drive traffic to your site. As a fundamental aspect of SEO, external linking to a trusted website is a highly recommended strategy to boost your site’s trustworthiness. It helps bolster your authority and expertise as a leader in the industry.
Internal links on the other hand help users discover your other content and make your site easy to navigate. An effective internal linking tactic reinforces your site’s relevance while improving your traffic and conversion rate. By helping Google understand the relationship and relevance of the pages on your site, you improve crawl efficiency which in turn ranks your pages higher in the search results.
5. Image SEO
Image SEO is how you can optimize images on your site to improve user experience and at the same time help boost your ranking. You can opt to use stock images, but high-quality and original photos have better odds of ranking higher.
Make your pages more appealing by incorporating relevant visuals and images. Use original and high-quality photos to boost your on-page SEO. Images provide a rest space for the eye and it makes your page more attractive. Relevant images with good descriptions help make your content more interesting. Aside from that, make sure that you can name the image using relevant keywords to help the search engine know what the image is about.
Although you can never control all the factors that may affect your SEO ranking, you have the power to improve your on-page SEO. An improved on-page SEO help strengthens other SEO actions. Boosting your on-page SEO with the right strategies not only improves your ranking it can also provide a better user experience.