It’s no news that the marketplace has moved in no small way from physical to digital. As such, every business owner with a mind to succeed has digital marketing as a part of their marketing strategy. They’ve seen it as a vital tool for boosting sales, mass distribution, and brand awareness.
This strategy, however, has one flaw. It’s ever-changing. The best digital marketing strategy yesterday can become stale and even disadvantageous today. That’s why keeping up with current digital marketing trends is essential.
In this article, we provide the top 5 factors to consider for digital marketing success in 2023. But before we get to that…
What Exactly Is Digital Marketing?
Digital marketing means promoting your goods or services using digital channels such as mobile apps, websites, emails, and social media. Simply put, it is any marketing method you use online. It can be online videos, social media posts, display ads, search engine marketing, etc.
Other names for digital marketing include ‘online marketing’, ‘internet marketing’, and ‘web marketing’.
This type of marketing is typically contrasted with traditional marketing. The latter generally includes billboards, magazine ads, and television adverts.
In a technology-fueled society like ours, digital marketing is necessary for every business that wants to succeed. Now that we’ve cleared that up, let’s go straight to the digital marketing trends 2023.
Current Digital Marketing Strategies
Here are the top 5 factors to consider for digital marketing success in 2023 that you should know:
#1. Artificial Intelligence Marketing
With the rising popularity of AI chatbots, it’s a no-brainer to include them in your digital marketing strategy. With AI, you can automate tasks more efficiently and deliver personalized customer experiences. Not only that, Artificial Intelligence can predict what actions users may take. As such, it enables you to make strategic decisions and know what actions to take in the future.
With the insights provided by AI, you can now identify your customers’ needs. Then you can adjust your social media campaigns to ensure they drive website traffic.
Another great benefit of leveraging AI is that it frees you up to focus on other strategic projects.
#2. Influencer Marketing
Using influencer marketing is one way to establish credibility and trust in your business. Influencer marketing is a strategy that involves partnering with individuals who have a significant social media presence. The partnership aims to promote your products or services.
With influencer marketing, your business can improve its brand presence and reach a larger audience on social media. It’s an effective way to reach many people at once.
Moreover, influencers can use their ‘voice’ to convince their audience that your brand can be trusted. It’s a major way to increase brand visibility and establish trust in your business.
#3. Voice Search Optimization
About 51% of all internet customers use voice assistants to search for products or services. And apart from Alexa and Siri, several voice assistants are currently available. Moreover, it’s projected that there’ll be even more in use worldwide by 2024.
With all these in mind, adding voice search to your business’s digital marketing strategy is necessary.
Here are some tips that will help you:
- Optimize your content for voice search queries, i.e., longer and more conversational queries. Long-tail keywords come in handy here.
- Use conversational language.
- Ensure that your website is mobile-friendly.
- Create interactive voice response systems that allow users to interact with them easily using voice commands.
- Focus on your local SEO. More often than not, voice searches are location-based.
#4. Video Marketing
Research shows that the human attention span has decreased by 25% in the last 15 years. As a result, marketers and businesses have had to become more creative.
This has increased video content driven by platforms like YouTube shorts, TikTok, Facebook, and Instagram Reels.
Video marketing offers storytelling, product demonstrations, and captivating visual experiences. They, therefore, attract customers who would typically scroll past written or verbal content.
Using video marketing, you enhance your brand authenticity and enable consumers to have real-time interaction with you. This is why live streaming and interactive video sessions have gained popularity.
#5. Branded Content
Leveraging branded content in your marketing strategy is a good way to drive engagement. It involves creating content like articles, videos, and podcasts that bring relevant value to your customers and the public.
Unlike traditional advertising that focuses on selling, branded content aims to inform, educate, and inspire. It reaches out to your audience and evokes an emotional response to them.
Branded content focuses on telling a story and passing a message. This form of marketing is especially useful for reaching out to the millennial audience. These are more hungry for information and focused on connecting with brands.
The world is ever-changing, and you must learn to ride with the tide to keep up.
As such, holding quarterly goals and review meetings to access your website or social media channels is important. You also need to analyze your digital marketing strategies and identify areas that could use improvement.
Keep track of your development to easily assess what’s working and decide how to modify your approach over time.