If you are looking for ways to boost your website for SEO, these tools can help you out for free. Listed below are the top free-to-use SEO tools that many successful digital marketers use today.

#1. Yoast SEO

Yoast SEO has been one of the most widely used tools among digital marketers who aim to optimize their content for SEO. This tool allows you to tweak and improve your content in three aspects: readability, social, and SEO. Moreover, this tool can set titles, meta descriptions, canonical URL, no index/label index pages, and other website backend settings.

Yoast SEO also offers a free plugin which is very useful, especially if you run a WordPress site. The plugin assigns each post on your site a readability score by measuring it based on various criteria such as paragraph and sentence length.

#2. Google Trends

Another highly popular tool that is completely free to use is Google Trends. As its name suggests, Google Trends allows you to track and evaluate the popularity of certain trends and topics within your industry at a given time. This tool will help you create content that will most likely catch your audience’s interest.

Using this free tool is fairly simple; all you need to do is enter a specific keyword in the search bar. The tool will let you see the interest in that keyword or topic within a specific time range. This tool also lets you see the regions and demographics most interested in a specific topic.

Having a tool that lets you determine the current popular trends is crucial to crafting relevant and timely content.

#3. Ahrefs Keyword Generator

If you are looking for the most relevant keyword that will help boost your content for SEO, then you should check out Ahref’s Keyword Generator tool. This tool will provide you with the top 100 keywords that are related to a specific topic or keyword. In addition to that, this tool will also show you the search volume for a specific keyword which is crucial if you want your content to reach as many people as possible.

Ahref’s Keyword Generator tool is perfect for digital marketers and content creators who want to discover and explore various industry keywords.

#4. Google Search Console

Google Search Console is a free tool that will help you understand the way Google indexes and crawls your website. To use this tool, all you need to do is create an account and link your website as one of your Google Search Console account’s properties. After that, you need to verify your ownership of the website you’ve added so that you can start using the tool’s features.

One of the top benefits of using this tool is it allows you to determine the technical errors within your site. Additionally, it can also help you evaluate which content or keywords are ranking for your website.

#5. Bing Webmaster Tools

Bing Webmaster is probably one of the most overlooked SEO tools to date. However, this free tool’s features will definitely help you nail your website’s SEO. This tool offers a wide range of analytics that will help you evaluate search analytics and your website.

Just like with Google Search Console, you will need to create an account on Bing Webmasters, add your site to the account, and then verify your ownership of that site. You must also upload or create your sitemaps in this tool.

Using the tool’s suggestions and features, you can use Bing Webmaster to optimize your website and its content.

#6. Hunter.io

Link building is crucial to the SEO of your site or content. Essentially, most link-building strategies require you to reach out and persuade someone to link your page to their content. To do that, you will need to get the other person’s email address to reach out to them.

Fortunately, Hunter.io gets the job done of acquiring people’s professional email addresses for you. All you need to do is enter the website’s domain, and the tool will then provide you with a list of email addresses linked to that domain.


Nailing SEO does not have to cost an arm and a leg. Using these free-to-use SEO tools correctly can boost your content and website’s SERP ranking in no time.