As a local business owner, you want to be at the top of the local search results of your niche. You and every other business owner. Unfortunately, there’s only just enough space for a few. So, the question is, how do you get a spot at the top of the search results page in a highly competitive and densely populated market?
Simple, isn’t it? Not so much. As a local business owner, you may have tried all the SEO basic tactics and still find your site ranking really low. This means that you need an edge beyond the basics.
And this is where knowing how to write effective local SEO content comes in. In this guide, we’ll be giving tips on how to write local SEO content that’ll help your site rank higher. But before we begin, let us get an understanding of what local SEO content is.
What is Local SEO Content?
Content such as blog posts, website copies, videos, and images optimized for local searches is known as local SEO content. In other words, local SEO content comprises texts, videos, and images, designed to meet the needs of local searchers.
As a local business owner, you can include local SEO content on your website, Google Business Profile, local landing pages, and more.
With local SEO content, local businesses, particularly those with a physical location, can position their goods and services for easy visibility to local prospects and customers searching for them.
Tips for Writing Effective Local SEO Content
Writing local SEO content is not just about sprinkling keywords or phrases into your blog posts. There’s more to it.
Here are some tips that can help you write effective local SEO content:
#1. Keep up with Local Trends
To write regular content for your local audience, you should know their interests. Keeping up with what’s trending in your area can be helpful when looking for ideas for local content.
As such, you may need to follow organizations and people in your community that have a large following online. Additionally, check social media news and trending topics in your area.
Then utilize your findings to develop topics and content pieces that are relevant to your niche and business area, as well as appeal to your local audience.
Eventually, this will help you write ideal content for your target market.
#2. Expand Frequently Asked Questions (FAQs) into Content Pieces
A great way to answer questions your customers frequently ask is to have a FAQ section or multiple ones on your website. If they ask you in person, there is a high possibility that others are also asking the same question on Google. Look at your FAQs and see if you can turn them into a more substantial content piece.
Asking a question one of the most popular ways people carry out voice searches. And voice searches are one of the major new trends in local SEO.
As such, you’re more likely to rank higher if your business can provide quality answers to common questions. Therefore, your business will pop up at the top of the search results pages when those in your area ask that question online.
#3. Describe What Makes your Business and Services Unique
You need to have content that showcases your uniqueness when people search for your services or products in their neighborhood. Such content should answer the question, “why should they choose you rather than your competitors?”
With that, you can convince a potential customer to purchase your product or service, rather than that of your competitors.
One strategy is to provide extra services that your competitors don’t and state them on your website.
#4. Use Schema Markup
Schema markup is a metadata or semantic vocabulary of tags added to your website’s code to enhance how search engines read and display your page in search engine results (SERPs).
It is the language that search engines use to read and comprehend the content on your web pages. This markup enables search engines to characterize and classify web page content.
For any kind or level of SEO, schema markup is a necessity. For your local SEO content, having a technically structured website implies that search engines can understand the focus of your site. And this makes it easier for search engines to comprehend the geographic focus of your business website for your local content.
The same applies to content that uses local keywords for the area, town, city, or even neighborhood. That way, the search engines will know that your content is highly relevant whenever someone in those geographical areas searches for anything related to your business. It does assist in establishing your relevancy for local searches.
#5. Add Local Keywords and Phrases in your Content
As a local business, one of the best things you can do when writing content for your website is to add local keywords and phrases. It could be something as simple as including the name of your neighborhood, town, region, or city. Also, you can even mix sayings and slang only used by people in your local area, particularly when they are somehow related to your business.
If possible, ensure they appear in your headings, anchor text, meta titles, and other on-page SEO elements. These give search engines resounding signals about the local relevancy of your site.
Furthermore, this is particularly vital if your local area uses particular phrases to describe a product you sell. Even if your keyword volume research indicates that more generic words have a higher search volume, you should not use phrases or terms people in your local area do not use.
#6. Add Images
People often overlook images when it comes to local SEO. However, since mobile search is leading the way, you should incorporate pictures when writing local SEO content and ensure you optimize them for mobile search.
When you add an original image in a square format with appropriate alt text and schema markup, you stand a better chance of ranking high in mobile searches for your local area.
Don’t rely on stock images. Instead, use interesting, unique photos that complement the rest of your content and will also help tell a more compelling story.
With these tips, you can write effective local SEO content. Even though it might seem like a lot of work, it is the most effective and sophisticated Local SEO strategy that will help give you an edge over your competitors.