These days, it’s common knowledge that Search engine optimization, also known as SEO, is one of the ways to boost up the ranking of your website in any search engine. The problem with SEO, however, is that it is no longer the same as what it was back then.
There were lots of changes in the algorithm for most search engines, and that prompted changes in how SEO works.
If you own a website, then you’ll surely find these simple SEO strategies that still work up until today quite useful.
Make the load time of your website faster
Up until today, the load time of your website is still a factor in whether or not a person would like to stay on your website and visit it again.
Before, you could get away with a very slow-loading website, but nowadays, where the internet speed is faster, people don’t stick around that much.
Actually, this might be relatable to you as well.
If you are selling a product on your website, this might be very helpful because a lot of potential customers might not stay long if you have a slow website. Always remember, that in the world of business, every second counts because time is gold.
Google, which is the most used search engine, has included website speed as one of the factors in SEO. This would mean that no matter how great the content and design of your website is, if it doesn’t load fast, people won’t stay and visit ever again.
Put some relevant content-related links on your website
It might sound weird because people might want to visit another website due to the link you have added to your content. In the world of SEO, however, this is one of the things that will put your website on top.
Link building, as everyone calls it, is still pretty important in terms of SEO and is one of the best strategies you can use because it is pretty easy. Linking out to websites that have content related to your own and even your rival websites will undoubtedly help you get a better SEO result.
Why is link building one of the factors that affect SEO?
Well, the short answer for that is because it will help the user find useful information easily.
Prioritize your human readers, not the search engine bots
In the olden days of SEO, people will use keywords that are usually used in searches because it was part of the algorithm of most search engines. Although it works, it is still considered better that you write for the sake of your human readers rather than the search engine bots.
People will most likely trust your website if it contains the proper grammar and will most likely visit it again. So in short, you need to write content for your website that will help people instead of following what is on the algorithm of search engine.
Contact other website owners and encourage them to link to yours
Earlier, we talked about how important it is that we put some content-related links on our website. This time, we will talk about how important it is for other websites to link to ours.
Yes, link building to others can help you boost your rank in SEO but having other websites link to yours will be just as important.
One good way to encourage other websites to link to yours is to make sure that your content is well-written and is related to theirs.
Never forget how important meta descriptions are in your website
Somehow, meta descriptions are one of the most overlooked factors in terms of SEO. A meta description refers to a snippet that contains about 155 characters which is the summary of your website.
Writing a good meta description for your website will greatly increase your ranking in SEO.
However, they need to be unique in every way. With billions of people using the internet, it won’t be at all surprising that some of your content might have a resemblance to some. This might become quite a problem later on, which is why it is recommended that you put up a meta description that is pretty unique.
Hopefully, these simple yet effective strategies will help you increase the ranking of your website in the search engines. Albeit simple, they form the fundamentals of SEO, which is why you shouldn’t overlook them on your campaigns.