Search Engine Optimization, or SEO for short, can be a pretty complicated business because of the numerous factors that affect a website’s optimization.
Even now, search engines such as Google are still updating their algorithms. As a result, there will always be new ways to put a website on the top of the list and old ways that might no longer work.
With that said, this article will discuss the wrong techniques in Search Engine Optimization and techniques that are no longer applicable. Continue reading to learn what they are.
- Focusing on the quantity of your links rather than the quality.
It is undeniably easy to obtain a high number of links, but you shouldn’t focus solely on the quantity but place a higher priority on the quality of these links instead.
After all, one good link to a website can do so much good than hundreds of low-quality links. Of course, it isn’t easy to obtain such a high-quality link, but the result is worth the time and effort. In fact, these high-quality links won’t just help optimize your website but also its whole quality.
With that said, here are some tips on what you should do to improve your links:
- Make sure that your links are relevant to your website.
- Avoid adding too many outbound links
- Avoid putting links that redirect people to gambling, adult, and pharmacy websites
- Focusing on the quantity of the content rather than the quality.
There are two very well-known ways to create a large amount of content: hiring low-quality article writers or using an article spinner. An article spinner is software that is designed to rewrite articles so that they won’t be detected as plagiarized content.
Although the articles you may have are well-optimized for SEO, if the visitors themselves find your articles irrelevant or redundant, there is a high chance they won’t go back to your website. In addition, you will lose their trust, and that is something tough to reobtain.
- Using the wrong keywords.
When it comes to search engines, keywords are considered to be one of the most critical factors because they are the one thing that connects your website to the user’s query.
With that said, when it comes to using keywords, avoid using common or broad keywords. By using common keywords, you are making plenty of competition for your website.
Instead, it would be best if you made a keyword that is unique but still relevant to your content. One good example of this is by including the location of your services.
For example, your website is about pest control, and your services are only for the state of Oregon. It would be so much better if you use the keywords “pest control Oregon” rather than a broad one, like “pest control.”
Overall, Search Engine Optimization is one thing that is ever-changing. Therefore, it is of utmost importance that you are updated with the latest algorithms used by search engines and the latest techniques used in SEO. After all, to avoid being impractical in the SEO world, you should avoid practices that will not work.