Many businesses employ SEO Salt Lake City in combination with social media management in order to promote the various products and services they sell to all of their potential customers. There are two basic approaches to social media management. The first is passive and the second is active. Let us explore both in more detail.

SEO Salt Lake City – Passive approach to Social Media Management

Passive social media management involves the use of social media platforms to market a product or service generally. That is, passive social media management does not specifically target discrete groups of potential customers. Using social media management in this way provides a useful source of market information by creating a channel through which a business selling a product or service can communicate with the potential customers who buy them. For example, the social media platforms that might function as such a channel include blogs, forums, Facebook, Twitter, etc. All these platforms function as places where customers can share their reviews of products and services. Businesses are then able to digest this information and react to it for marketing purposes. When used in this way social media can be a very inexpensive source of market intelligence. By contrast, time consuming and expensive traditional market research techniques including surveys, focus groups and data mining do not allow marketers to react to the needs of their customer base in real time.

SEO Salt Lake City – Active Approach to Social Media Management

Active social media management refers to the use of the data collected by social media platforms to specifically target potential customers who share specific qualities. This is all made possible by the fact that social media can be used to target very specific audiences. This is a huge departure from traditional marketing platforms such as radio, print ads and television which broadcast their message generally in the hopes that a potential customer might see it. By contrast, social media platforms have the ability to target niche markets with much greater precision. For example, digital tools such as Google Adsense and Facebook Ads can target specific demographics by searching for keywords in the content of social media written by the users of the platform. This makes social media much cheaper and more effective than traditional market research because social media platforms allow marketers to target their ads to customers who express specific preferences on their profiles. This includes both information both in public profile information as well as information users submit but that is not available on their public profile.

Another effective means of active social media management is through the use of “customer influencers.” These are popular users of social media who have gathered a large following for the various posts they make on social media platforms such as blogs, podcasts and YouTube. Through the use of these customer influencers marketers can launch new products and services the followers of these customer influencers might be interested in. This has been shown to greatly decrease the cost of marketing products and services.