It’s no longer news that most businesses strive for more online visibility. As a business owner, other businesses sell the same products or services as yours.

But the question is, how do you stand out? How do you draw more traffic? This is where the importance of Search Engine Optimization (SEO) comes in.

Undoubtedly, most businesses already know some SEO tips that can help their businesses. But as the day and years go by, there are new and more effective SEO strategies. Sticking with the old ones won’t give you the online visibility you need.

In this guide, we covered some trending SEO tips you can use in 2023 to help you garner organic traffic and boost your online presence. Let’s take a look at some of them.

#1. Keyword Research

One of the ways to improve your online presence is by identifying the keywords your target audience type in search engines. Once you determine this, you should include the keywords in your web content.

This way, you make it easier for your site to rank higher when your target audience searches for that particular keyword. However, it is vital to note that integrating longer and more specific keywords (long-tail keywords) also does wonders.

For instance, let us assume you sell hats for short-haired women. Short keywords like “hats” in your web content may not rank your site higher when users type ” hats for women with short hair” in search engines. Therefore, during keyword research, look for longer and more specific keywords that your target audience types in search engines.

#2. Using Artificial Intelligence Powered-tools

As a business owner, the quality of your web content and its relevance to your target audience plays a significant role in your website ranking and online presence. Google algorithm prioritizes and rewards websites with well-researched, easy-to-understand, and valuable content with that unique human touch.

Using Artificial Intelligence (AI) powered tools makes content creation seamless. However, you still need to make some edits to ensure the contents are plagiarism-free, engaging, and useful.

In other words, even if you want to use some AI tools, always ensure you make some edits to make it more human, original, and valuable to your target audience.

#3. Mobile Optimization

Another SEO strategy to boost your online presence is making your business website mobile-friendly. In this digital age, most internet users access the internet using their mobile devices.

Therefore, it is vital to make your business website easy to navigate and accessible for mobile device users.

#4. Creating Video Content

VIDEO CONTENT CREATION IS another SEO strategy that can help your business in 2013. Video contents are more engaging compared to texts and pictures.

Therefore, you have a higher chance of more people staying on your website when you have video content. As a business owner, with platforms like Tiktok and Instagram, you can create high-quality video content to reach your target audience.

Note: Ensure you create relevant videos that appeal to your target audience. Also, before uploading your videos, ensure you target the appropriate keyword when labeling your videos.

#5. Image SEO

Image SEO is another SEO strategy that can help your business in 2023. It will help boost your SEO ranking and website visibility in search engines.

But what does this Image SEO entail? It entails optimizing your image for web use. To achieve this, you reduce the file size of the image you want to use on your site and compress it without tampering with the quality.

The essence of doing this is to increase the loading speed of your web page. This improves user experience when your target audience eventually visits your site.

#6. Local SEO

Another SEO opportunity you can grab for your business in 2023 is optimizing your website for local search results. When you optimize your website for local search results, you tend to appear in the top search results when people in your locale search for services you offer or what you sell.

Optimizing your website for local search results will also help your potential customers get easy access to your business info, such as address and contact details. However, one of the ways to achieve this is to claim your business profile on Google My Business Profile.

Doing this will help your potential customers find your business in and around your neighborhood, clearly showing them your location and direction to locating you.


As a business owner, applying these SEO strategies will improve your website’s visibility and ranking in search engine result pages. It will help drive organic traffic to your website and attract more customers.