There is a nexus between what is known as local search optimization and Park City SEO that requires further exploration. Now it is definitely true that a blog post on this very subject has appeared on the Barkingfrog blog in the past. However, this subject has many facets inherent to it and as such multiple blog posts can (nay must) be written the subject in order to fully flesh out these various facets. The truth of this statement becomes even more evident when one takes the time to consider the fact that a standard blog post runs typically between five hundred and one thousand words. It happens to be the case that a post that exceeds this word count will tend to loose the attention of its readership and for this reason, it becomes pressing to express whatever point the blog post is intended to express before reaching this word count. Thus it effectively becomes impossible to express all salient points within the confines of any one, single blog post.


Local search optimization concerns itself with augmenting a what is known as the “search visibility” for a business which primarily caters to a customer base that is localized in a particular community and does so in a face-to-face manner. Typically the type of business that benefits from a localized search approach includes the standard brick-and-mortar establishment that owns or rents physical property. Examples of this type of business might include grocery stores or doctor’s offices. On the other hand, they might also include a service type business that conducts business within a specific geographic location such as a landscaper or maid service.

Naturally, the nexus between local search optimization and Park City SEO exists in that in order for a localized search initiative to be successful in Park City it must employ search engine optimization techniques that will tend to make the business appear in searches executed by a person who is physically located in Park City, Utah. Many of these techniques are a bit more complicated than an ordinary person would be able to execute. It is for this reason that it becomes important for a business to hire a search engine optimization company like Barkingfrog that is on top of the latest trends and techniques in effective local search optimization.

Effective localized search optimization techniques can include everything from claiming a business listing to ensuring that a franchise location displays prominently in a local search on Google or any other search engine. This is a technique known as “location data” or “citation management.” Effective execution of this search engine optimization technique typically involves the active management of online ratings and reviews on websites such as Yelp and Craigslist. It can also employ techniques designed to engage potential customers through social media and other on line platforms. Specific knowledge of the locality is key to the effective engagement of a localized audience. That is why it is important to hire a company that is located in the area where you want to employ localized search optimization.