Google’s algorithms keep changing every now and then, and this means that website owners should keep up with new ways to maintain their website’s traffic. After all, knowing how to analyze and drive traffic is part of ensuring success for your website.

Ideally, you want to leverage search engine optimization strategies to significantly help you acquire traffic that converts to sales. But how do you maintain traffic obtained from search engine optimization?

Here are some tips that will help you:

  1. Use Digital Ads to Promote Your Site

Digital or banner ads are designed to attract a specific audience. This explains why they are often placed on specific blogs and websites. These ads are built based on different factors like age, gender, occupation, education level, and interests of the target audience.

  1. Maintain Consistency for Your SEO Strategies

Consistency is key to success, and this is no exception when it comes to maintaining SEO-boosted traffic. It ensures that you get positive results from your SEO campaigns. For instance, you need to ensure that you regularly post and update your content in order to attract new users and encourage existing ones to keep coming.

You should be consistent with the type of content that you post and ensure that it engages your target audience. Not only will this maintain and even increase your traffic, but it will also improve your chances of getting backlinks.

If you have trouble with consistency because of your busy schedule, then consider hiring a content creator or content manager to craft high-quality content for your website regularly.

  1. Develop a Unique Blog Strategy

Besides being consistent, you also need to develop a strategy that will enhance your reach and maintain traffic to your site. Some of these blog strategies include writing relevant, high-quality, and SEO-optimized content, covering a range of topics, and writing for your audience.

These tips will increase engagement with your target audience, which is a good sign since it ensures that they remain longer on your website.

  1. Consider Guest Blog Posting

One way to increase readership on your site is by inviting guest bloggers. You can create guest content to generate traffic and establish your authority in the market.

This is useful since guest bloggers will likely share their articles with the audience on their platforms. However, you should also make sure that your intentions for guest blogging are right and that the information you posted is high-quality and relevant.

  1. Email Promotions

Email marketing can be an effective way to increase your conversion rate by up to 3%. Both promotional emails and email newsletters inform your audience and encourage them to visit your website or jump on an offer. This makes them a powerful way to reach out to existing customers and generate visits to your site.

  1. Social Media Optimization

This is a powerful way to boost traffic to your website. By choosing the right social media platform that works best for your content, you are more likely to engage your audience.

Start by researching the social media platform that your target audience is more likely to spend time on. Once you find the right platform, create and publish content that resonates with your target audience.

You can also expand your social media reach by participating in discussions and forums, answering questions, and using hashtags. A good social media strategy will undoubtedly drive traffic to your website.

  1. Hire an Influencer

Most business owners hire influencers to reach an even wider audience. This is because influencers have authority in a specific market. Most of them have a huge following which makes them perfect for advertising and marketing your business.

The right influencer will develop a marketing strategy that will not only appeal to new site visitors but will also keep your existing audience engaged.

  1. Partner with Affiliates

Trusted affiliates can play a huge role in maintaining your website traffic. Affiliates like digital marketing sites have a blog on a specific field, meaning that they can easily access your target audience.

Once you know your customers’ behavior and what you want to achieve, it will be easier to find the right affiliate to partner with.

  1. Utilize a Targeted Landing Page

When your website pages have content tailored to your website visitors, they are more likely to engage with your site. As such, it helps to direct your site’s visitors to a targeted landing page that includes content that you have been researching. You may also want to build tags for the pages to help you send targeted emails to your audience.


Having a well-designed website is not enough. You need to know how to drive and maintain traffic to your website. This is an ongoing effort that requires you to research the source of your traffic, compare data with your competitors, and gather other insightful data to optimize your performance and maintain your web traffic.