Various studies have shown that mobile phones account for most website traffic. This comes as no surprise since there are approximately 7 billion smartphone users across the globe.
As such, it is only logical to consider your website’s efficiency on a mobile device, which will help boost your website’s traffic.
Subsequently, this increase in traffic will likely result in your website appearing at the top of the search engine results page.
This article will guide the best practices that can help optimize your websites for mobile devices. However, before delving into this, we will need to consider what search engine optimization for mobile means.
What SEO Mobile Optimization Means
Search engine optimization for mobile phones refers to the processes involved in tweaking a website to offer a better mobile experience. This is a result of the fact that some websites appear great and operate smoothly on computers but not on smartphones.
As such, creating a website with what it takes to get traffic from both computer and smartphone users is important.
Best Practices for SEO Mobile Optimizations
There are certain practices you should integrate when trying to build a website that is appealing to mobile device users. Some of these practices play crucial roles in your website’s SEO for mobile devices and its ranking on the search engine result page (SERP).
Some of these practices include:
#1. Increasing Loading Speed
The speed at which your website loads on a mobile device goes a long way in determining how much traffic you would get from mobile devices. Studies have shown that a website’s responsiveness or loading time can determine bounce rates.
A high bounce rate would mean visitors hardly go past the first page or interact with a website meaningfully. This can indicate that the website holds little relevance with the words typed into the search bar.
Consequently, relevancy plays a role in ranking a website on a search engine result page. One of the major factors that affect loading speed is the layout of the content on a website. Content includes images, videos, etc.
#2. Improve Responsiveness
Responsiveness has to do with the way your website modifies its content for different devices. A great responsive website primarily allows visitors to have an excellent visual experience irrespective of their device.
#3. Make Use of Short Paragraphs
When writing articles for your website, it is best to use short paragraphs suitable for a mobile device view. This helps make it easy for mobile users to navigate the page and get the necessary information.
However, when the write-up on the page appears clumsy, this can be a turn-off to mobile users. Additionally, using bulleted or number listing is a great way of making paragraphs more skimmable.
#4. Manage Pop Ups
Managing the pop-ups on your website is One of the ways to guarantee that your website is mobile user-friendly. Specifically, this involves ensuring that the size of pop-up ads does not take up all the screen space.
#5. Utilize Structured Data
Structuring of data refers to how you organize your website’s content. A major strategy to achieve this is through the use of schema markup.
Primarily, Schema Markup assists in organizing the content on your website in such a way that the search engine understands it. Consequently, this makes it possible for some of the content on your website to appear as snippets on the search engine results page.
#6. Use a Title Tags Optimized for Mobile Devices Search Engine Result Pages
Title tags play a key function in SEO optimization for mobile devices. Advisably, your title tags should not be more than 60 characters, which is a result of the fact that long titles often appear shortened on the search engine result page.
Shortened titles make it difficult for mobile users to understand at a glance the information a website provides. In many cases, these users will skip over these shortened titles and click on a website with a full title with the data they need.
#7. Optimize Meta Descriptions for Mobile Devices
Essentially, a meta description refers to the snippet that appears just beneath the blue link of a website, providing a summary of the web page. Ideally, the meta description should not go beyond 120 characters.
Also, it is best to include keywords in your meta description, and this can help your website appear first whenever a person searches for anything that includes the keywords you have used.
The benefits of having your website SEO optimized both for desktop and mobile views cannot be overemphasized.
Creating a website that isn’t all-inclusive can cause you to miss out on the advantages of getting traffic from various devices.
As such, you must design your website in such a way that it provides a great user experience for various devices.