You may already be aware that SEO can contribute a lot to a business’s growth by now. However, one major misconception about SEO is that you need to invest a lot to get good results, especially when it comes to the tools you are using for the process. But, this is not always the case.

Although paid tools offer you access to more advanced features, they are free tools that can give you the same benefits as long as you use them correctly. But, what exactly are these free tools that can help improve your SEO? Find out here.

Top Free Tools for SEO

Here are the top free tools that can help you maximize your SEO strategizes:

#1: Yoast SEO

Yoast SEO is a popular tool mainly because of two reasons; it is beginner-friendly, and it has a free version. The free version of Yoast SEO allows you to optimize your content for SEO. It also helps improve its overall readability to increase its chances of being high-quality content.

The premium version of Yoast SEO has advanced features such as internal linking suggestions, redirect manager, and multiple focus keywords. However, you can already have a lot with just the free version. The only main benefit you’d get with the premium one is added convenience. Still, it hardly justifies the yearly subscription cost. This is why Yoast SEO is at the top of this list.

#2: Google Trends

Google Trends will provide valuable information regarding how trends change and how people’s search patterns evolve over time. This information can significantly help you when it comes to making decisions on the direction of your content.

You can use Google Trends for free. You just need to type in your target keyword, and you will then be given real-time information about which part of the world is showing the most interest in it and the other keywords that people are searching for along with your target keywords.

#3: Ubersuggest

Suppose you are looking for a tool that will help you with keyword research. In that case, Ubersuggest might just be what you are looking for. It’s a Chrome extension that will enable you to see information about a keyword, such as its monthly search volume, competition, and CPC.

Installing Ubersuggest is a very easy task. All you have to do is go to the Chrome app store and search for it. After that, you need to click on install and follow the directions.

#:4 Google Analytics

Google Analytics is a freemium service that can help you analyze the findability of your website to determine the source of your traffic. It also provides you with more in-depth detail about the behavior of a visitor on your website and their real-time activity while on it.

You can use Google Analytics if you have an existing Google account. All you have to do is to sign in to Google Analytics and link it with your website. You can get even more essential SEO information if you also link it with your Google Console Account. By doing this, you will see information such as the click-through rates of particular keywords and the keywords used by visitors when finding your website.

#5: Ahrefs Backlink Checker

Another important aspect of SEO is backlinks. In this case, a free tool that might be very helpful is the Ahrefs Backlink Checker. This tool will show you the top 100 backlinks to websites you search.

Although there’s a limit to how many backlinks you can see, the Ahrefs Backlink Check is still a good tool. This is because it gives you a place to start with, which is already great, given that you can do it for free.

Final Words

It is more than possible to follow good SEO practices without using paid tools because there are plenty of freemium services such as those mentioned above. In fact, it’s not really recommended to invest much in paid tools for SEO, especially when you are just starting out with your business since it will be an added expense. However, as your business scales up, you will need more advanced features. When this happens, paid SEO tools are something that you might need to consider investing in.