Stay Ahead of the Competition with Superb Salt Lake City SEO Services…
Covid-19 may be spreading, but that doesn’t mean your business has to suffer as well, as, with intelligent rethinking and strategies, you can still ensure your business is top of the league.
Here, at Barking Frog SEO with Salt Lake City SEO Services, we know how essential it is to stay one step ahead of the competition and to keep your business healthy and in the minds of your valued customers.
Whether you’ve had to physically close your business’ doors or have been struggling to maintain or establish a new online business, you’ve probably discovered that no one is immune from this virus, as it’s likely that your SEO strategies have been infected too.
So, it appears that the coronavirus is not only creating chaos in our everyday lives but also adding variation to SEO, business, and brand marketing trends as well.
We have to accept that the world is never going to be the same again, so it’s time for your business to reposition itself in this time of uncertainty.
In the Short-Term…
Look at your SEO strategies for 2020 and ask yourself, how roadworthy are they in this rapidly changing environment?
Is your business deemed ‘essential’ or ‘non-essential’ in this climate where a focus on ‘flattening the curve’ is essential?
Ensure that you actively communicate by messaging on your website and through Google My Business profiles and any other digital assets to accurately indicate the status of your current location and how your business will be in the next few months during the pandemic.
If you are ‘non-essential,’ you don’t want your customers to forget about you as their priorities shift during this period.
Brands should closely monitor organic search sessions and conversion numbers for the immediate future, and you should plan to update forecasting, as well as historical reporting, to take into account the impact of Covid-19.
It’s really important for you to be ahead of your competition at this time as no one knows how long these changes are going to go on.
SEO is very dependent on implementation, so focus must be on your businesses’ ability to perform necessary technical updates in the short-term.
Your business may not have typical development structures and processes in place in order to face potential challenges.
- Try and evaluate organic coverage for the next several months to understand how both can be balanced as part of an overall marketing strategy in response to COVID-19’s impact on your business.
- Try and capture traffic with top-mid funnel content that can benefit possible future consumer behavior with information for your business’ products or services.
- Perhaps develop SEO-informed guides and other informative content around your products and services.
To the Future and Beyond…
Although no one knows how long Covid-19 is going to affect businesses, it’s essential that your business should leverage the long-term nature of SEO to make sure that your brand is well-optimized and positioned well in advance of the return to consumer spending.
Perhaps consider ways that your business’ brand can digitalize your products and services to future proof for potential emergencies while adapting to future trends as Covid-19 may have brought with it the new ‘normal.’