Digital Marketing has long become one of the most essential components of a company’s overall marketing strategy. Through this, reaching specific audiences and potential clients becomes quicker and easier. For this to be possible digital marketing makes use of a wide array of tactics and technologies.

Types of Digital Marketing

There are different types of digital marketing that businesses can utilize to achieve the results that they want. Here are a few of them:

  1. Search Engine Optimization (SEO)

The ultimate goal of this type of digital marketing is to increase a business’ website rank on the Google search results pages. It basically aims at increasing search traffic for the website. Marketers can accomplish this by researching the most commonly used words and phrases by consumers online. They can then include those terms in their website’s content so that it appears on the first pages of Google.

Here are a few things to remember about Search Engine Optimization:

  • Content indexing
  • Using Keywords
  • Good Link structure
  1. Social Media Marketing

With so many people spending time on their phones today, there is no denying that social media is a great place to promote your products and services. Social media is a highly valuable platform where you can engage with your customers and look for potential buyers.

This type of marketing is more than just creating posts and replying to messages and comments. If you want to be effective, you need to ensure proper coordination, consistency and have an effective strategy in place.

For instance, utilizing tools that enable automated and scheduled posts is one way to keep the consistency high. There is also a need for analytics, which helps social media marketers track the performance of their posts. With the analytics, they can come up with a strategy to ensure user engagement and attract more customers.

  1. Content Marketing

Another effective way to market and increase your brand awareness is through content marketing. As the name suggests, this type of digital marketing utilizes blog posts, podcast, digital videos, and more to provide information that not only increases brand awareness but also offers value to customers.

It involves providing content that will provide information to consumers throughout the three stages including; the awareness stage, the consideration stage, and the decision stage. By creating the right content, you can increase your leads nearly three times more than other marketing forms without spending too much.

  1. Pay Per Click (PPC)

This is a type of paid advertising where marketers place their ads on various search engines like Google, but at a fee. If you use this type of digital marketing, you will need to pay a fee every time a user clicks on the ad.

This is a strategy to increase website traffic just like SEO; however, it is short-term and ends as soon as you stop paying for it.  In contrast to SEO, the PPC form of digital advertising is only paid for its results. This means that the final payment is dependent on how many clicks your ads have made or how many users opened your website through these ads.


As a business aiming for growth, it is important to keep your head in the game by staying updated with rapidly advancing technologies and exploring different marketing strategies. In a digital era, knowing how to use digital marketing platforms to increase your sales is a smart way to gain a competitive edge.

Aside from the four most popular modes of digital marketing, you may also be interested in other forms of digital marketing such as marketing analytics, mobile marketing, email marketing, and influencer marketing. You just need to identify which digital marketing will be effective for your business and help you reach your marketing goals.