Besides quality content, you must ensure your website looks engaging enough for your target market to linger and browse. A website design has a big influence on your platform’s traffic.

Top Factors in Making an Engaging Website Design

Here are the factors you have to pay attention to when designing your web page:

  1. Colors

There is no single rule regarding the color schemes to use in designing a web page. What’s more important is to ensure that the colors look engaging to your target audience and also represent your brand well.

Because the color scheme is what the readers first see upon checking your site, they judge whether you can be trusted or if you look like an authority based on the colors. The right colors help readers decide what they should feel about your brand.

  1. Content presentation

When it comes to content, presentation is as important as quality. Each piece must be easy on the eyes to encourage more people to finish your content. You have to think hard about what font and font color to use.

The article must be scannable. You have to break each piece into shorter paragraphs and use lists if applicable. Your readers must quickly spot the information they need upon checking your web page.

  1. Easy navigation

You must present your content to your readers in the simplest way possible. Having a complicated layout might only turn them off and make them decide to click on other sites that offer similar information.

The design must be easy to figure out for all readers, even for technologically challenged people. Your design must be intuitive so your readers can easily figure out how to go from point A to point B.

  1. Mobile-friendly website

You must remember that many people these days access the web using different gadgets besides computers. It is best to work with a web designer or agency that can create a mobile version of your site.

Your website must be easily accessible and responsive no matter what devices your readers use to access it. The site must be easy to navigate, and readers must find it handy to zoom in and out of the pages.

The Importance of Website Design on Your Platform’s Traffic

Your website design affects the two most important factors in running a website: conversion rates and bounce rates.

Conversion rate pertains to the number of users who buy an item or subscribe to your site after visiting the site. On the other hand, bounce rate is the number of users who land on your web page and leave without visiting any pages.

So as the website owner, especially when you are selling products or services via the page, your goal is to increase the conversion rate and decrease the bounce rate. You can only do that by making the readers feel engaged in navigating the pages.

According to experts, it takes a short time for readers to judge whether a website is credible. People will likely leave the site immediately when the design fails to make a good impression. Other factors include content quality and load speed.

Here are the factors that make the design of a web page less impressive:

  • Clutter

You don’t have to fill all spaces on the website with images, videos, or texts. Aside from the page looking cluttered or busy, it will also take longer to load. You must also avoid leaving too much white space because it will make the page appear dull. Always aim for balance when designing a web page.

  • Mismatched color choices

The website’s color schemes must match your content or the products you are selling. They have to suit the preferences of your target market.

  • Typo errors and incorrect inputs

Your readers will have a hard time believing that you are an authority on the topic you’re discussing at the site if it contains too many errors. You have to avoid these errors to make it easier to boost your credibility.

Final Thoughts

A website design can make or break your reputation with your target market. You have to ensure that you have the layout that will make people stay, read on, and come back for more.