Search Engine Optimization or SEO is the process of improving and tweaking your website’s quality to increase its visibility in search engines like Google or Bing.

People rarely move past the first page of results when they look something up, so your website must get a high ranking in these search engines to attract the people searching for the products or services relating to your business – SEO does exactly that!

If you’re looking to get your site to the front page of results, there are many ways to get started on optimizing your webpage, and there are free tools to make it easier for you.

What are SEO tools?

SEO tools are the tools that help you track and identify what needs to be worked on and what is already working for your site. These tools provide data and alerts on your webpage’s strengths and success, as well as identify its weaknesses and issues, that are helping your page and aren’t.

These tools also help you save time in researching keywords that help you earn visibility.

Some tools need subscriptions to access but there are several you can access for free that provide you with the same amount of service and everything you need for SEO.

1. Google Analytics

This is Google’s very own platform for tracking how much traffic your website is getting. It offers a premium version that has more advanced features used to record and break down your webpage’s marketing, but it also has a free version that has all the necessary tools you need.

The standard version has valuable analytic tools to help you get a good idea of what to do for your website and how users are interacting with it.

Some of the tools Google Analytics offers are:

  • Real-Time Data
  • Custom Reporting
  • Flow Visualization
  • Mobile Device and App Tracking
  • Multi-Channel Reporting

And many more!

2. Ubersuggest: Keyword Tracking Tool

This is a free keyword tool that helps you identify and find the right terms to use for your website with hundreds of helpful suggestions. It also gives you data on keyword volume and competition and is a great tool that can help you determine which keywords are worth putting on your website and how they can help.

3. SpyFu

Like Google Analytics, SpyFu also offers a paid premium version, but the free version has gotten praise over how much it gets the job done. SpyFu is a great tool to research which keywords have a competitive ranking difficulty and how many times a keyword gets looked up in a month. This tool also lets you investigate not only your website’s performance but that of your competitors as well. It is one of the most detailed SEO analysis tools you can get!

4. Moz Pro: SEO Software

This SEO software is one of the best SEO tools according to the experts that use them. Specialists rave about how it keeps up with Google’s constantly changing algorithm. Whether you are looking for a site crawler or keyword suggestions, Moz Pro offers full services. You can get insights into your website performance and all the ways you can improve it.

5. Answer the Public

Answer the Public is one of the free tools that allows you to find keywords to write your content around easily. You can use this tool to look for keywords that will help you rank better online. It is easy and free making it one of the most efficient SEO tools.

6. KWFinder

KWFinder is an SEO tool that helps you discover specific and less frequently used keywords that is beneficial to your website optimization.

7. Classy Schema Structured Data Viewer

Tweaking and improving your website takes a lot of time and you want to make sure that all the necessary changes you are doing are applied properly. This tool helps you check if the technical aspects of SEO were done correctly.

8. SEOQuake

SEOQuake is considered one of the best free SEO tools. This SEO checker tool is a Chrome extension that assesses internal and external links and on-page site audits. You can also use this to see how you are doing against your competitors and keyword data analysis.

9. Serpstat

This all-in-one platform helps you analyze your competitors and solve SEO tasks. It has collected data from Google regions all over the world which you can use for optimizing your content. One of its most popular features is the Missing Keyword feature, which identifies the keywords your competitors are using, and you aren’t.

10. Woorank

Woorank is a free SEO analysis tool that tracks and reports marketing data to you. You can discover which keywords you should be targeting that don’t overlap with your competitors and understand the things that your website is lacking.

Many SEO tools cater to whatever you need to help get your website the visibility you want, you should identify which features matter to you the most and what tools will help your SEO journey. This strategic process takes the right amount of effort to go a long way and finding the right tools for you is important.