Social media is a type of digital marketing that allows marketers to reach their target audience and increase brand awareness. The possibilities of social media marketing are limitless thanks to the numerous social media platforms like Facebook, Instagram, LinkedIn, and more.

Now is an exciting time to start harnessing social media as an effective venue to ensure your business’s success.

Here are 7 simple yet effective ideas to launch a social media marketing strategy if you’re just getting started.

  1. Choose the Right Social Media Platform

As a new player in the social media marketing game, you need to decide the right platform for your brand, product, and niche. Refrain from stretching your resources and focus on the most appropriate channel to present your brand and reach your target audience effectively.

By putting your effort and attention into one or two accounts, you’ll have enough time and energy to create compelling content and engage with your followers.

  1. Add Nice Visuals on Your Posts

A picture paints a thousand words is a classic cliché that holds valid up to this day. Aesthetics visuals and quality images effectively communicate your message with your audience better than long and descriptive posts. Aside from uploading photos, you can also post videos and infographics to add variety and life to your social media marketing.

  1. Develop a Consistent Posting Schedule

Consistently provide your followers with relevant and interesting posts, contents, or tweets. By having a regular posting schedule, you will keep your followers interested. Besides, you will come off as a professional brand that cares about giving value to its audience. On the other hand, disruptive, unscheduled, and inconsistent posting can be detrimental to your social media marketing strategy.

  1. Connect with Your Followers

Another way to use social media marketing effectively is by maintaining a genuine connection with your followers by actively engaging with them. Follow people and establish an authentic relationship by answering their questions, liking their posts, and responding to comments.

Your followers would also like to interact with you, a real person, and not with chatbots and automated responses. Genuinely offering your honest opinion and insights help build your brand’s reputation, which eventually leads to customer trust and loyalty.

  1. Post Something of Value

Valuable and quality posts and content set you apart from your competitors. Before posting something, ask yourself if your material is shareable and whether it provides value. Will it be something you would read, react, share and engage with? Successful social media marketing has valuable content that the audience can share and re-share.

  1. Retweet, Regram, Pin, and Share

If you come across a post you enjoy from other social media accounts, don’t hesitate to share it. Share your thoughts by writing something personal before sharing. A repost or retweet is relatively simple and easy to do.

Sharing and even promoting other brands show your followers that you not only care about your own marketing strategy and campaign but that of others as well. Plus, it adds variation and life to your feed.

  1. Don’t be Overly Salesy

Refrain from being overly salesy. Avoid pitching your product every chance you get. Sales pitch turns people off, and they may end up unfollowing or blocking your account.

Final Thoughts

Social media marketing is challenging, especially for beginners.  It requires you to coordinate efforts to ensure that you reach your prospects effectively. Keep in mind that every platform is different and the right strategy can increase your following and turn prospects into customers.