Growing a business isn’t as easy as it may sound. The truth is it is the most challenging aspect of a start-up business. Fortunately, there are different marketing strategies that you can employ to promote your products and services and increase your sales.

Whether your business is big or small, here are 6 marketing strategies that you can use to withstand the competition and be successful.

  1. Social Media Marketing

Social media is the most inexpensive yet effective marketing strategy. You can use famous platforms like Facebook, Instagram, YouTube, and Twitter to market your products and services.

If you are not on a tight budget, you can hire social media manager for your social media handles. However, if you are on a budget, you can do it yourself. Post what you offer and be authentic. Tell a story and effectively communicate with the audience.

  1. Content Marketing

Having a professional website will help you gain the trust of your potential customers and can give your business-wide exposure to reach your target audience. Here, you can create, publish, and distribute great content that targets your audience.

However, if you think creating a website is expensive, you can start blogging. Having a blog is easier than creating a website. Whichever path you take, make sure that you regularly post interesting content about your brand on the platform.

  1. SEO Marketing

SEO or Search Engine Optimization is a process of improving your website to increase your visibility online. It is a powerful strategy to make your page visible on search engine results pages to boost your audience. As soon as you know how to leverage it and utilize it the right way, the sky is the limit.

  1. Influencer Marketing

This is another marketing strategy that you might want to adopt if you want to grow your brand. Influencers have an audience and following and can be great for marketing your products.

While some companies hire influencers to gain their audience and potential customers, others only reward influencers for promoting their business. If you don’t have the money to pay influencers, you can also make use of this tactic.

  1. Facebook Ads

If you are still contemplating which social media platform to choose for marketing, Facebook may be worth considering. Facebook has a billion users and it offers Facebook ads for marketing. With Facebook, it is easy to reach a specific audience. This is because you can target them by location, age, gender, interest, and even relationship status.

  1. Outdoor Marketing

Don’t underestimate the power of outdoor marketing. While most people are into social media, this doesn’t mean that outdoor marketing would not be effective. Outdoor marketing such as referrals, word-of-mouth, distributing flyers, or beautifying your business establishment can be as effective as digital marketing.


Finding a marketing strategy is a trial and error method. What may work for your business may not work for another. However, with a coordinated marketing plan, you will be able to identify the most suitable marketing strategy for your business.

Also, note that none of these marketing strategies will make you successful overnight. However, with consistency and determination, you will gradually see improvements in your sales.