Optimizing your site’s content for search engines can be a difficult task. And that’s not necessarily because of its complexity. Instead, it’s because SEO techniques are ever-changing.
Thus, your website may rank lower in the search results than it used to if you stick to outdated strategies. As a result, the end goal of driving traffic to your site becomes defeated.
Not to worry. In this article, we’ve put together the 5 most effective SEO techniques that will guarantee growth in the organic traffic to your site. These SEO techniques are not only effective but also up-to-date.
#1. Target Long-tail Keywords
Long-tail keywords are different from regular target keywords. As the name suggests, long-tail keywords are longer and more specific.
These keywords are particularly valuable because they go beyond telling you what users are looking for. More than that, they provide the reason for the search.
For instance, a regular keyword would be “dog training.” A long tail keyword, on the other hand, would be “how to train a dog.”
Someone asking “how to train a dog” is specific about the answers they need. But you won’t know the specific need of someone who searches for “dog training”.
You should target long-tail keywords because they tend to have higher search intent. Since they’re more specific, you can narrow the keywords to those closely related to the actions you want users to take on your site.
The way to use these long-tail keywords is not to include several in one content. Doing that can give you the exact opposite of what you’re aiming to achieve.
Instead, determine the blog topics you want to cover and narrow down your list of keywords to the ones with high search intent.
For example, if you are a food business, one of your topics may be “How to go on a vegan diet.” A proper long-tail keyword you can target could be “How to start a vegan diet for the first time.”
Ensure you write relevant content that answers the user’s intent behind the chosen keyword.
#2. Focus On the Interests of Your Target Audience
This strategy is called the Persona-Driven Content Strategy. It does not involve generating new content for your target audience. Instead, it refines the message in your content.
You can do this by providing useful information that helps your audience complete a particular journey on your site. There are different ways to achieve this.
One way is to provide different posts, each focusing on a particular stage of your buyer’s journey. Doing that, you start by making a post or story about the problem. Next, you provide another post educating them on the solution to the problem.
A follow-up post can then introduce your product and explain how it can provide the solution introduced in the previous post. Finally, the last stage of the journey is to make your prospects know that your products are just right for them.
At this stage, you’re remarketing your product. As such, you must provide details about incentives and the best deals on the product. That way, you can reach your target customers with content that is relevant to their interests. And you do so in a way that keeps their interests.
Of course, you should optimize the content by ensuring it is high-quality and engaging.
#3. Use Keywords in Headers
Another useful strategy for SEO content is to place keywords in headers. By doing this, you signal to search engines and users that your content satisfies the target intent behind those search terms.
Placing keywords in headers provides context to your users. It does a similar job as a table of content for search engine bots.
However, before you decide where to place your target keywords, consider the user experience and Google recommendations. Doing these will help you avoid keyword stuffing.
You can apply the following valuable tips:
- Select the target keyword of your post to include in the headers.
- Optimize your keywords in the H1, H2, and H3 headers
- Using a keyword research tool, you can find other variations of the keyword to use.
#4. Use Internal Links And Backlinks
Links are really useful not only for SEO but for your users as they typically provide further information. For this reason, search engines recognize posts with links as a more helpful piece of content.
Internal links are links to other posts on your website. In contrast, external links are those to posts on other websites. Backlinks, however, are links from other websites to yours.
You can use internal links to create a relationship between different pages and posts on your website. They will also encourage readers to check out more of your content.
Backlinks are also an important ranking factor. When high-quality websites link back to your site, it tells the algorithm that your content is accurate and trustworthy.
However, you must ensure suspicious sites do not link to yours. That can hurt your reputation and make it harder for you to rank on top.
#5. Update your Content
As you publish more content, traffic and rankings from your old content may decline. You can identify the pages with outdated content and update them.
While exploring new topics, you can also keep the old ones up to date with new trends. Doing this will also help you track your older and more valuable content. You will also learn when to update old posts instead of creating new content.
Keyword stuffing and other black hat SEO techniques are long outdated. Nowadays, it takes more effort and careful planning to develop an SEO strategy that drives organic traffic.
And while it may take a while to see the results, the dividends of proper SEO strategies are worth the wait.
When applying the abovementioned strategies, always focus on your audience and provide valuable content. Your optimization is done for search engines. So ensure that your content is authentic and catchy.