Search Engine Optimization (SEO) is vital to building a robust online presence for your business. For one, it boosts your website’s visibility and reach by helping it rank high on the search engine result page (SERP). However, your efforts will only go so far if you pay attention to specific SEO issues. Worse, these problems can counteract your efforts and cause your site’s ranking to fall. If you’ve wondered why your website is underperforming on SERPs, it might be because of one or more of these issues.

This article explores 10 prevalent issues hindering your site’s visibility. We’ll examine how to identify these problems and fix them.

10 Common and Important Issues to Fix

There’re many SEO issues can affect your website. Some of the most important ones and how to fix them are listed below.

#1. Duplicate Content

Duplicate content in SEO refers to identical or substantially similar content appearing on multiple pages. This can either be within the same website or across different domains.

Generally, search engines aim to deliver diverse and relevant results to users. As such, duplicate content can confuse algorithms and hinder the proper indexing of pages. This can lead to lower search engine rankings and reduced visibility for affected pages.

Duplicate content issues may arise from intentional actions like copying content from other sites. It could also be unintentional factors like URL variations or printer-friendly versions of pages.

Fix: Utilize tools like Copyscape to identify duplicate content. Afterward, consolidate pages or use canonical tags to indicate the preferred version. Ensure that each page offers unique value to visitors.

#2. Broken Links

Broken links have to do with hyperlinks that no longer lead to valid or accessible web pages. These links can negatively impact your website’s ranking as they disrupt user experience and hinder the flow of information.

Specifically, users tend to leave a site when encountering numerous broken links. This, in turn, often leads to higher bounce rates and reduced user satisfaction.

Furthermore, broken links can signal to search engines that a site needs to be better maintained or updated. Consequently, search engines will likely rank such websites lower on the search engine result page.

Fix: Regularly use tools like Google Search Console to identify broken links and update them or redirect them to relevant content. Keeping links up-to-date ensures a seamless user experience.

#3. Slow Page Load Times

Slow page load times can significantly impact SEO as search engines prioritize delivering a positive user experience. A website that takes less time to load can result in higher bounce rates.

Bounce refers to when users abandon the site before it fully loads. Mobile users, who make up a substantial portion of internet traffic, are often at the receiving end.

Fix: Optimize images, leverage browser caching, and consider using Content Delivery Networks (CDNs) to enhance page load times. Furthermore, regularly monitor your website’s speed using tools like Google PageSpeed Insights.

#4. Thin Content

Thin content in SEO refers to pages with insufficient or minimal substantive information. These are contents that often need more depth or value for users.

Search engines generally prioritize content that provides comprehensive and relevant information to meet user queries. Therefore, websites with thin content may need help in ranking well. This is because search engines may perceive them as less authoritative or valuable.

Fix: Expand and improve content by adding relevant information and multimedia elements. Also, ensure that your content addresses users’ queries comprehensively. Aim for in-depth, authoritative content that satisfies user intent.

#5. Missing Alt Tags and Broken Images

Missing alt tags and broken images pose a challenge to SEO efforts. Search engines rely on image alt attributes to understand and index visual content. Furthermore, alt tags provide context and accessibility for images, aiding search engine crawlers. They also enhance the user experience for those with visual impairments.

When alt tags are missing, or images are broken, it can lead to missed opportunities for keyword optimization. It can also negatively impact your website’s accessibility and SEO performance.

Fix: Add descriptive alt tags to images for improved accessibility and search engine understanding. Additionally, frequently check for broken images and replace them with relevant visuals.

#6. Unoptimized Meta Titles and Descriptions

Unoptimized meta titles/descriptions can cause ineffective communication of the content of a page to search engines and users.

Meta titles and descriptions are crucial elements for search engines to understand the relevance of a page to a user’s query. When titles and descriptions lack relevant keywords or are too lengthy, it can negatively impact the page’s visibility.

Fix: Craft compelling meta titles and descriptions that accurately represent page content and encourage clicks. Better yet, include relevant keywords naturally and maintain consistency with the page’s content.

#7. Poor User Experience (UX)

Poor user experience (UX) significantly impacts SEO. Search engines place so much importance on delivering quality content and positive user interactions.

Accordingly, a poor UX may lead to higher bounce rates and lower dwell times if your website has a poor UX. This, in turn, signifies to the search engine that your website may not meet users’ needs.

Elements of poor UX are a more precise layout, slow navigation, and a lack of mobile responsiveness.

Fix: Prioritize a clean and intuitive design, optimize navigation, and enhance page speed. Furthermore, conduct user testing to identify and address any issues hindering a positive user experience.

#8. Lack of Quality Backlinks

Among other common SEO issues quality backlinks is also important that can impact on your website ranking heavily. Search engines consider inbound links when examining a website’s authority and relevance.

Furthermore, quality backlinks from reputable sources contribute to your site’s credibility, influencing its search engine ranking. With sufficient high-quality backlinks, your website may be able to compete with others in its niche.

Fix: Develop a robust link-building strategy by creating high-quality content, reaching out to influencers, and participating in relevant communities. Earn natural, authoritative backlinks to improve your website’s credibility.

#9. Missing Structured Data (Schema Markup)

Schema markup provides additional context about the content on your website. This enhances its relevance and visibility in search results. With structured data, search engines may be able to interpret the meaning of specific elements on a page. This often results in lower rankings.

Fix: Implement schema markup to provide search engines with additional information about your content. This will allow for rich snippets, giving you more traffic.

#10. Inconsistent NAP for Local SEO

Inconsistent NAP (Name, Address, Phone number) information for local SEO can confuse users and search engines. Additionally, inaccuracies in business details across online platforms may lead to decreased trust and credibility.

Search engines rely on consistent NAP data to verify the legitimacy of a local business. Thus, inconsistent NAP affects local search ranking.

Fix: Ensure consistent NAP information across all online platforms, directories, and your website. This includes correcting any discrepancies and regularly updating information when the need arises.


Addressing common SEO issues is crucial for improving your website’s performance in search engine rankings. Keep in mind that SEO is an ongoing process. As a result of this, staying vigilant about potential issues contributes to long-term success.