SEO vs. PPC (Pay-per-click)

When you’re first making a decision on your internet marketing/SEO campaign to promote your business, the primary and most functional 2 tools for your internet marketing campaign are going to be organic search engine optimization and PPC (pay per click) via Google Adwords.

Organic search engine optimization and Pay-per-click advertising are the two main methods of any internet marketing campaign. These 2 forms of internet marketing are utilized by Barking Frog SEO, for most of our SEO campaigns with the intention and goal to drive targeted traffic to your website, on the front page of Google, Yahoo and Bing. Keywords relevant to your business, that you’re seeking and converting them into business to maximize your ROI.

Some businesses may need to utilize both, organic Search engine optimization as well as Pay per click advertising in order to get the maximum exposure for their business online. However cost and budget considerations often result in a business having to make a choice between using organic search engine optimization or Pay per click advertising for their business.

Below is a graph released from www.seo.moz, an immense and trusted authority on internet marketing, SEO and SEM. The SEO vs PPC graph shows results from 2008. Over

$11.8 billion dollars were spent on pay per click during that year. Only $1.4 billion was spent on SEO. PPC(pay per clicks) accounted for 88.81% of all internet advertising dollars and SEO accounted for only 10.75% of all internet advertising dollars. The results graph shows us that it’s not even close and pay per click is light years behind. So next time you want to advertise online, make sure it’s through organic SEO as opposed to a very expensive ppc campaign. As a matter of fact, if you have been convinced now and want to take your company website to that next level with a competitive edge, click here for your free website analysis, traffic and rankings report and a free SEO quote.

How Are SEO and PPC Different?

Before discussing which form of internet marketing, SEO is better for your business, it is important to understand the difference between organic search engine optimization and pay per click advertising. Organic search engine optimization refers to the search results that appear in the main middle section of the search results. Ranking within organic search engine results is a result of organic non-biased steps taken over a period of time. It is dependent on the overall popularity of your website on the internet, basically among other on site factors, such as our highPR link building campaign, meta data, our social SEO (social media) and various other cutting edge SEO practices. Organic front page google listings are the results that appear in the main section of a search engine such as Google, Yahoo or Bing when we search for something. Pay per click advertising on the other hand refers to the paid listing or sponsored results that appear on the right of the search results page and not in main middle section of the page. Obviously, the more you can afford to budget per day, will help you attain front page Google results on your ppc campaign.

Pay per click result is paid for and results are almost immediate to achieve. However there are many important drawbacks to pay per click advertising as compared with Organic search engine optimization. As of late, over the last 8 years we have witnessed an immense rise in competition and a sharp increase in all PPC costs. There is also the problem of click fraud, where competitors are clicking on others ppc links, to knock them off of the front pages, so their link is on top. We always quote Norm from the TV show Cheers, in reference to the ppc fraud. He said, “It’s a dog eat dog world and i’m wearing Milkbone underwear.” That pretty much sums up the PPC fraudulent behaviors with the Adwords campaign.

How to Choose SEO or Pay Per Click

We have compiled a few bullet points to help with your SEO campaign and choosing SEO vs PPC.

  • Organic listings are for the most part, non biased. Search engine users trust the organic search results more than the PPC (pay per click). The conversion rate for organic listings is much higher than for paid listings.
  • Rising costs of pay per click. Pay per click campaigns are becoming more and expensive day by day as competition is increasing. It is common now a days to be pay as much between per click for a top position in pay per click campaigns like Google ad words. Especially for a highly competitive keyword. The average price per click for SEO $15.79
  • Fraudulent PPC click throughs. Competitors are clicking on your PPC link, just to get you off the front page. (Sad but true)
  • Organic SEO is permanent, PPC is temporary.

To fast track this campaign, click here for a free SEO quote. Many surveys and search engine marketing studies have pointed than users are more likely (22x more) to click on organic search results that appear on the main section of the page rather than the paid listings that appear as ads on the right.

Although the main advantages of organic search engine optimization over pay per click advertising are discussed above, pay per click advertising has its advantages. PPC advertising is a much quicker way to get results. This is useful to advertise events and other marketing campaigns that cannot be planned months in advance. Organic search engine optimization is a time consuming task and organic listings often take months to achieve.

In the long run investing an organic search engine optimization is beneficial. Organic search engine optimization has lower costs and offers a high ROI (return on investment). PPC is temporary and SEO is permanent.

At Barking Frog SEO, we will always steer you towards our cutting-edge, organic SEO campaign, because of the maximum search engine traffic you’ll receive with all of our SEO packages.