Screen Shot 2015-12-17 at 7.18.13 PMLocal search optimization is a very important component for any business’ SEO Salt Lake City strategy. The term “local search optimization” refers to a search engine optimization strategy focused on the customers located within a specific geographical area who might be searching for a particular product or service on a search engine.  For example, a business located in Salt Lake City would design its search engine optimization strategy such that it would optimize its listings and webpage primarily for people living in Salt Lake City who may be looking for the product or service that the business provides.

Local searches account for approximately 73 percent of internet use. Much of this activity involves searches for a business’ address and reviews of the business. For this reason it is important for any business to make sure their information is available on line and is up to date and that the business is reviewed favorably by the people who have engaged with the business.

HOW TO INCORPORATE LOCAL SEARCH OPTIMIZATION IN YOUR BUSINESS’ SEO SALT LAKE CITY STRATEGY

There are two keys for any local search optimization strategy. The fist key is to make sure your business is properly listed on line. The second key is to make sure that your business has received positive reviews from customers. Let us explore both of these keys in greater detail.

FIRST KEY: LIST YOUR BUSINESS

The best way to make sure your business can be found easily on the web is to register your business with as many listings as possible. Examples of the most prominent search engine listings for businesses are:

Google My Business

Bing Places for Business

Yelp For Business Owners

For the purposes of SEO Salt Lake City there are four important factors to keep in mind when providing your business’ information to an on line listing. The first factor is to make sure that the information you provide to these listings is consistent across the board because inconsistent information may work to undermine your business’ search engine optimization. Second, it is also important when providing information about your business to an internet listing to select an accurate category for your business if this option is available. Third, integrating key words within the listing information will also work to optimize your online business information. Fourth, make sure that your business’ website is included in your business’ listing.

SECOND KEY: GET POSITIVE REVIEWS FOR YOUR BUSINESS

In addition to making your business’ information available on line it is also important that your business is reviewed by customers. Of course, it goes without saying that it is better for your business if these reviews are positive in nature. Obviously this is true because a potential new customer who happens to read the review will be more likely to engage with your business if the review is positive. What is not so obvious is that search engines tend to rank information with positive reviews higher than businesses with no reviews or negative reviews.

Local search optimization is important for any business’ SEO Salt Lake City strategy. Properly using the two keys discussed in this article will go a long way towards optimizing your business’ local search potential.