Whether you are just starting a website or have been writing your own content for a while, you should know by now that content is king when it comes to your website. Unfortunately, just writing thousands of blog posts isn’t going to get the search engine traffic you need. You need to have great content that people actually want to read. Here are 3 easy ways to increase your traffic by writing content that will get you noticed.
Tip #1 Grab the attention of your readers with a catchy title
Your title really matters. If your title isn’t attention grabbing it won’t make people stop and read it. Using numbers in your title help grab people’s attention. A good place to look for great examples of catchy titles is on magazine covers, especially those celebrated tabloids. They are great at catching your attention and making you want to read more.
Lets say that you are announcing a new product or service your company is launching. A boring title would be something like, “Check out our new blender with extra spinning power.” The title is to the point. The reader knows that you have a new blender and it has extra power, but it’s lacking that wow factor that makes you want to read it. You don’t really want to know more, the title tells you what you need to know. Now lets look at a title with some pizzazz. “5 Reasons why you can’t live without the New Champion Blender.” This title makes you want to know why you can’t live without it. This blender must be pretty neat if you can’t live without it.
Tip #2 Think about what people search for
The content that you write on your site needs to be about what people are searching for. Most websites are focused on a specific niche in the market. Every niche has keywords or terms that are searched more often than others. For instance, in the SEO world “internet marketing” is searched 19 times more than “search engine marketing”. Both terms mean about the same thing, but using “internet marketing” in different articles will help pull up our site more often than if we used “search engine marketing”.
If you want to maximize your traffic and appeal to actual readers and search engines, use keywords that people are searching for the most. Do your homework before writing your content.
Tip #3 Give your customers a real deal
You’ve seen sites where they are offering a product or service for a great deal. The normal price was $199 but now the price is $49. Looks like a great deal, but next week the price is still $49. To the customer it doesn’t look like a fantastic deal because the price never really was $199.
It would be better to set the price at $199 and then run a sale for $49. This way customers see that it really is a deal. This is why coupon and deal sites like Groupon do so well. Customers can go to a businesses website and see the real price of a product or service and then go to a deal site and get a “real deal”.
The benefits of using this tactic is you will get some sales at the normal price, but sales will increase even more when it goes on sale.
When creating content for your website use these three tips to increase your readership. You can entice your readers with your catchy title, use keywords or phrases that people are actually searching for and give your customers real deals and not some gimmick.
8 Easy Content Writing Tips
Web users are generally content skimmers. It’s the googlebots who read more carefully. To find a balance in pleasing both, you need to include all the elements Google wants, but also make your content eye catching, friendly and approachable for an everyday web user. The following list of tips tells you how to write pleasing content to both Google bots and human users.
1. Length. Minimum 500 characters for a search engine to get enough information when crawling. Do not exceed 1000.
2. Tags and organization. Make it easy for everyone by assigning appropriate tags that are relevant to your topic. If you are writing about landscaping services, then it would not be prudent to cast tags out for driveway repair. Make sure you utilize special HTML coding tags that are extremely important for Utah SEO. If you are unfamiliar with these HTML tags, get in touch with a top-notch SEO Salt Lake City company immediately.
3. Use lists. People like to view a page with balanced white and black space. Lists separate single ideas clearly and It’s easier on the eyes.
4. Throw in some links. You might as well. Each page should have a link to your homepage. If there are other pertinent pages on your own site to link to, go ahead and throw them in.
5. NEVER copy and paste. If you have duplicate content, say goodbye to pretty rankings. Google literally PUNISHES sites with duplicate content.
6. Create eye catching headlines that coincide with SEO tactics. For help in this matter, you should get in touch with an SEO Utah company.
7. Throw in some metrics images. Simple pie charts and line graphs are the easiest and quickest to read.
8. Proofread. This may seem obvious but is an under-utilized practice among most. Check your grammar, spelling and punctuation. Nothing seems less credible than a webpage with grammatical errors.
Top 5 Reasons You Need Quality Content For Utah SEO
If you have little to no content on your site, with just a few pictures, you can say goodbye to Page 1 rankings. Why? Because content is king in Google’s world. And if we want to play the Utah SEO game, we have to embrace Google’s world. Read on to see where you stand in terms of content quality. To boost your content quality, make sure you get in touch with a Salt Lake City SEO Company that can optimize the content you have available for Google.
Users want to be informed
This is the #1 reason we use the web, no? The Internet provides us with information. Whether it is a definition of anadiplosis, or information about a product or company, we usually turn to the Internet first for fast results. We also expect these results to be accurate. Search engines also expect this to be accurate and have ways of finding out if your content is indeed true.
Google Likes It
Google is the (justifiably) tyrannical king to the SEO Companies out there. As the #1 search engine, it is in Google’s best interest to stay there by presenting a quality product to internet users: good search results. Would you keep searching google.com if all you saw on SERPs were directories with broken links and no information besides a phone number? No way! Users want to know what they are looking at, and what other people think of it. Thus Google rolls out regular algorithm updates like Panda to incessantly improve the Internet search process. Sites that do not meet the requirements to continue ranking after algorithm updates are penalized, and need all the Salt Lake City SEO help they can get.
Bad Content Gets Punished
In recent Panda updates, sites with little content were sieved out of the top-ranking pages. In order to stay at the head of the search engine game, Google needs to consistently deliver better results. As some SEOs find loopholes and easy black-hat ways around Google requirements, the search engine needs to continuously update and refine its process of delivering quality search results. Thus, these easy-outs are not a sustainable way of keeping your site in the top ranks.
Good Content Gets Rewarded
More text information helps Google spyders (robots that “crawl” through a website and read text, image and code clues) sift through and pigeonhole your site’s category and give a more accurate result on a SERP. The more you post accurate content, the more often a spyder will crawl your site to check out what’s new in the ‘hood and thus index anything it comes upon. When you have lots and lots of indexed pages, Google takes this to mean that your site is becoming more of an authority on your category, and will thus give you more credit and weight in determining rankings. SEO companies can make your content even more Google-friendly using fancy dancy industry tricks to streamline a spyder’s path.
Content Marketing is Cost Effective
Writing good content is way more fun than cold-calling, way less expensive than print or other media marketing, and is necessary as Google spends increasingly more effort on producing informative results for users.
Stay tuned for the next installment: Great Tips To Writing Good Web Content.
So before I get into how to get people to go to page 2 of your website, I want to address a somewhat obvious question. The question is; so what is so different about Utah SEO as compared to SEO for anywhere else. Isn’t SEO just SEO no matter where you are doing it? Well no, not really. Unlike most states of the union, Utah has a much higher sense of community than most places. There is much more focus on doing business with local companies here than anywhere else i have seen. This sense of community gives a distinct advantage to local businesses over their national competitors. So there are local Utah SEO techniques that can be used to strategically position a local business in the search results where local people can see you are are local business.
By the way, since this is a primer for folks that have little or no search marketing knowledge, SEO stands for Search Engine Optimization.
How To Keep Visitors On Your Website
So the question is; how do you get website visitors to go to page two of your website? This is a real easy one. Well, at least the answer is easy. If you give visitors everything they want on page one, or don’t want, they will never go to page 2. So what does that really mean? Well, if you look at your website as a brand new visitor would look at your website, what do you see. A pretty picture? An image slider with multiple pretty pictures? What else do you see? Some text about who you are? Some more text about what you do? Some links to other pages with About Us, and Our Corporate Policies, etc etc. Sorry Folks, no one one cares who you are and they already know what you do. They just did a search for what you do, that is how they landed on your website in the first place. Unless what you do is totally unique and you have to educate every single visitor, which is a very expensive proposition, they don’t need to be told what you do. Everyone knows you are going to say you are the greatest, and I am sure you are, but thats not going to get them to go to page 2. Now don’t get me wrong, you can still tell them how great you are, but dont try to do it on page one and dont try to do it above the fold.
Whoops! SEO Term “Above the fold” means that space that the new visitor lands on when they first visit your webpage. So it is the top of the page on page one. Anything they can see without scrolling down or clicking somewhere else is called “Above the fold”. This is the most prime real estate on your website and should only contain the most critical information that you need give to visitors and nothing else.
So information that is secondary to the primary purpose of your website should go on another page or below the fold.
Now, you have to ask yourself a question. What is the primary purpose of your website? Is it to display a picture of your new building? No probably not. If your website has the same purpose as most small business websites, the purpose is to attract new business and new customers.
When a new visitor lands on your homepage you have all of about 10 seconds to get their attention. If whatever you have on the homepage above the fold doesn’t immediately address the visitors problem or question, they will move on. The best method for getting a visitor to go to page two or to perform a desired action is to tell them what you want them to do. Don’t assume that they know what to do. Make it very simple and easy for them to perform the next action. And what would the next action be? Well, if you want them to call you, put your phone number on a big red button with instructions like “Call Now” and when they click, it takes them to a page with your phone number and other contact information. The other action that you may want them to take is to leave you with their contact information. At the very least you want them to leave you with something right? I mean you went to all the trouble to get this visitor to come to your website and if you don’t ask them for something, most will just leave without performing any action. So, if you want them to leave you their contact information, say so. Right on the front page above the fold have a big red button that says “Get More Info” or something like that. This button would take them to a 2nd page where you would capture their contact information.
SEO Your Call To Action
At the very least you should have two CTAs (call to action) on the homepage above the fold so that visitors are told what you want them to do and they have an option to call now or get more info. Not all visitors are ready to call now.
Using these methods we accomplish two things:
- We reduce the bounce rate that the search engines see because the visitor actually clicked one page deeper than the homepage indicating to the search engine that the visitor found something useful on the site.
- We get the visitor to perform an action that we want by either calling us or filling out a form. Both of these actions are better than just getting a bounce and allowing the visitor to leave without any further action.
So, take a good hard look look at your home page. Or better yet have someone else take a good hard look at your home page and then ask them if they feel like they know what you want them to do just by looking at the page and without scrolling. If they answer yes, ask what it is. If they answer no, then you’ve got some work to do.
Next I will discuss the foundation of all SEO campaigns, Keywords.
I never really liked the “For Dummies” label that was put on books of a technical nature. It seemed so degrading of the reader, however it was wildly successful and so I will put my personal opinions aside to recognize that some people may feel more comfortable reading something technical that is speaking from an easy to understand prospective. So, this series of posts will have the “for dummies” label as that seems to be the new standard to draw attention to otherwise too-technical topics. I promise not to get technical, and when I do use an industry term that needs further explanation I will do so.
Most business owners that go in search of SEO services think that they just need to find someone that can increase the amount of traffic to their website. Although increasing traffic to your website is a desirable thing, it is extremely important, no not just extremely important, it is actually not even possible to get serious results from an SEO campaign without first taking a very critical eye look at your website to determine if the webpage has the right stuff for an SEO campaign to be successful.
Now, this doesn’t mean that the business owner should look at the site and determine what he (she) wants it to look like. This is not a critical eye. The business owner should certainly be involved in the look and feel and general design of the site, however and at the risk of offending some, the website is not for the business owner. The website is for attracting potential customers. So the critical eye that needs to look at the website would be either a potential customer, or some other unbiased source.
Here is a question to ask yourself as a business owner.
What is the purpose of my website?
Most folks will answer; to tell people about who I am and what I do. Wrong answer. Again at the risk of offending some business owners, most people don’t care who you are or what you do or what you have done.
Visitors to your website only care about whether you can solve their problem.
So placing company news, pictures of happy people, image sliders with stock photos, pictures of your fancy building, pictures of your dog, stories about how great you think you you are, stories about your upcoming events, etc etc etc. You get the point. So when a visitor lands on your webpage you have about 10 seconds to get their attention. If the content that they find doesn’t immediately address their problem, they leave. This is called a bounce. Google and other search engines keep track of this. A bounce is a bad thing. It means that someone landed on your site and didn’t find the answer to thier question. Search engines keep a score on your website that is called a bounce rate. If your website has a high bounce rate, search engines will automatically lower your rankings as it feels that you are not providing the solution to peoples problems. So are you starting to see the problem with just thinking that you need more traffic? If you don’t address the design issues, the more traffic you get the higher your bounce rate and the lower your rankings. So, I will ask the question again.
What is the purpose of your website?
The right answer to this question is; To get people to go to page 2
If you can convince a visitor to your site that you have the answer to their problem on page 2, you have created a website that is better than 95% of all of your competitors websites. If your visitor goes to page 2, several things happen. One, you don’t get marked by the search engines as a bounce and 2 you get a chance to further engage with this visitor.
So, how do you get visitors to want to go to page 2?
I will discuss this next.
There Are No Dumb Questions In Utah SEO, Only Regular Folks That Need The Truth About SEO.
The mission of this blog is to provide the truth about SEO so that Utah businesses can make educated decisions about what to expect from good quality SEO services. The editor of this blog is Rick Morris, 10 year veteran of the SEO industry and a 20+ year IT guy. Disclaimer; Although Rick does run a Search Marketing agency, this blog will not be an advertisement for the agency and if at any point it sounds like a commercial for my agency, please comment to keep me on track. Utah Businesses considering SEO need information about what to expect and what to avoid. I hope to shed some light on the subject and help you avoid some of the pitfalls associated with bad SEO as well as what questions to ask when searching for good SEO.
So this week, Matt Cutts, the king of Google public relations to the SEO community, has finally made an absolute statement about adwords and how it effects your organic rankings. So for many years the SEO community has suspected that running Google Adwords ads would have a positive effect on your organic rankings. In the past this question has come up to Matt Cutts and the answer has always been rather vague or non conclusive. So this week Matt went on record as stating that without any question running Google adwords ads absolutely does not help your organic rankings. He also went on to say that it does not hurt your rankings either, but that it absolutely goes against Googles main mission of delivering the most relevant results based the users search. To allow adwords participation to skew organic results would be going against their main mission. Google would still want you to subscribe to Adwords of course, but don’t do it thinking its going to help you get to the top of organic. That the word in SEO this week.
Forward thinking businesses that are not getting the results they used to get from print ads and yellow pages are scrambling to secure those coveted front page positions on Google and lock out their competition. If you need a Utah SEO company to help you online, call Barking Frog SEO.
If you are a business owner on a large scale or a smaller scale, you need to tune into being social. Enjoy the graph below and give us a call for your free SEO | Social Media Campaign Quote: (801) 999-0330
Barking Frog SEO also does personal 1-on-1 Social Media and SEO Training, saving you thousands of dollars per year. We will ensure you receive the proper training to have your website on the front pages of Google, Yahoo and Bing within 120 days.