A bird in the hand is worth two in the Park City SEO – so goes the old saying albeit with a modern (and locally specific) twist. But what do I mean by this? Actually (gentle, loyal reader) I am wondering the same thing myself but I am sure I will come up with something by the time I write the five hundredth word in this blog post. In a sense that is the point I am getting at here. For example there are a good number of possible interpretations that I could come up with when trying to decipher the cryptic script in the first sentence. And you can be sure that all of these potential interpretations will extol the virtues of search engine optimization and why you (gentle, loyal reader) can use it to increase traffic to your business website.

At first blush, the fact that I do not fully understand the phrase referenced in the first paragraph speaks to the notion that we cannot fully predict the impact of Park City SEO. A business owner can guess that SEO will probably have a positive impact on the traffic to their website. But the science of search engine optimization is constantly changing because the search engine algorithms themselves are constantly changing. What was considered relevant yesterday is considered spam today. All this being said we still know that making some attempt at optimizing the content of a website must be done in order to compete with websites with similar content and purpose. For this reason it is important to stay on top of the trends in SEO or hire someone who does.

At second blush, the fact that I do not fully understand the phrase referenced in the first paragraph (that I wrote mind you) also speaks to the notion that content is a very malleable thing. There are three main implications to this that I can appreciate. First, content (which we can define as text on a webpage) can take on many forms spanning from the low end of spam all the way to the other end of the spectrum of high art. Second, content is used as a tool in which to embed key words and backlinks (for example) for the purposes of Park City SEO. Third, content can be used to impact the reader of the content through instruction and entertainment. Accordingly, the fact that I do not fully understand the phrased referenced in the first sentence demonstrates the fact that content can be valuable even if it is not understood by the person reading (or even writing) it. But also, it also demonstrates that content is a very powerful internet tool. You might say that it is the language of the internet and understanding that language (or hiring someone who does) will go a long way towards achieving the goals you wish to achieve on the internet through your business website.

So what does the phrase a bird in the hand is worth two in the Park City SEO actually mean? It means whatever you want it to mean my gentle and loyal reader.