magnifying glassLocal Search Ranking Factors 2015

Dozens of variables to consider but the Google+ impact on local is over.

The 2015 Local Search Ranking Factors report is out, and it’s a must-read for anyone in the local SEO arena. As you may know, the survey polls roughly 40 leading local SEO practitioners on what they believe to be the variables most responsible for driving rankings in Google local search results.

David Mihm began the survey independently a number of years ago and now manages it in his role as director of local search strategy with Moz. The survey is very extensive, and I can’t summarize all of it here.

The “snack pack” was top-of-mind for all the participants, but tactical responses varied widely. Below is the high-level summary of the ranking variables and the consensus view of their relative influence.